Dune Diwan
Categories
Product Design, User Experience, Form giving
Client
UNS x Poltrona Frau
Project
Dune Diwan
Services
Product Design Form Giving
Year
2025
Role
Drove the complete design development at UNS, beginning with brief generation and extensive user and trend research to identify market opportunities and user needs. From initial concept sketches through to final production, I guided the project through all phases: preliminary design explorations, detailed 3D modeling and technical specifications, comprehensive CMF studies, and direct collaboration with Poltrona Frau during the development phase. My role encompassed client management, iterative refinements, and creation of marketing assets for the product launch, ensuring alignment between design vision and brand objectives.
Role
Drove the complete design development at UNS, beginning with brief generation and extensive user and trend research to identify market opportunities and user needs. From initial concept sketches through to final production, I guided the project through all phases: preliminary design explorations, detailed 3D modeling and technical specifications, comprehensive CMF studies, and direct collaboration with Poltrona Frau during the development phase. My role encompassed client management, iterative refinements, and creation of marketing assets for the product launch, ensuring alignment between design vision and brand objectives.
Design Vision
Dune Diwan reinterprets the classic daybed archetype through a contemporary lens, balancing sculptural presence with inviting comfort. The design features a distinctive architectural silhouette characterized by clean lines and subtle curves that create visual rhythm across its extended form. Premium leather wraps seamlessly over generous cushioning, with tailored stitching emphasizing the geometric composition—showcasing Poltrona Frau's renowned craftsmanship through meticulous attention to upholstery detail and structural refinement.
Design Vision
Dune Diwan reinterprets the classic daybed archetype through a contemporary lens, balancing sculptural presence with inviting comfort. The design features a distinctive architectural silhouette characterized by clean lines and subtle curves that create visual rhythm across its extended form. Premium leather wraps seamlessly over generous cushioning, with tailored stitching emphasizing the geometric composition—showcasing Poltrona Frau's renowned craftsmanship through meticulous attention to upholstery detail and structural refinement.
The sofa's modular thinking allows it to adapt to diverse spatial configurations and usage scenarios. Whether positioned as a room divider, conversation anchor, or contemplative retreat, the piece maintains its formal integrity while responding to functional needs. Carefully considered proportions enable the design to work across scale from intimate residential settings to expansive commercial lounges making it a versatile addition to Poltrona Frau's contemporary collection.
The sofa's modular thinking allows it to adapt to diverse spatial configurations and usage scenarios. Whether positioned as a room divider, conversation anchor, or contemplative retreat, the piece maintains its formal integrity while responding to functional needs. Carefully considered proportions enable the design to work across scale from intimate residential settings to expansive commercial lounges making it a versatile addition to Poltrona Frau's contemporary collection.
